Gardenium

How do you stand out in a market where every competitor is doing everything it can to make its mark? That was how our work with Gardenium began in 2016. The keywords we built the brief on: clear differentiation from the competition and a top-of-mind position with consumers. No sooner said than done!

We wanted Gardenium to be perceived as well as possible in the gardening and irrigation products industry, so we contributed ideas that considerably raised the quality of their digital products.

Step 1: in-depth research into the competitors

Step 2: the right strategy followed naturally, and to good effect, from the research

Step 3: we progressively developed new improvements for our client's digital garden, such as:

• Web development
• UI design
• Magento back-end development
• Optimisation of e-commerce flows
• API integration across several systems

The next step was the marketing strategy, inspired directly by the most pressing business needs. What we did in practice:

• market analysis that tracked the competition
• a strategy suited to the type of business
• developing PPC campaigns
• expanding the traffic channels with affiliate campaigns
• implementing and constantly optimising e-mail marketing campaigns
• continuously analysing and recalibrating the campaigns to pursue optimal acquisition costs for the client