E-commerce agency since 2017 · Shopify Partner
Shopify migration
We move your store to Shopify from Magento, WooCommerce, Gomag and MerchantPro (Romanian e-commerce platforms), PrestaShop, OpenCart or another platform: your products, customers and order history, with 301 redirects for old URLs that are indexed or get traffic. We build your Shopify store separately, and your current store stays online until launch.
We move you to Shopify, wherever you start from
- Shopify Partner agency
- A Magento 2 and Shopify team in Bucharest
From Magento 1 and 2
We move the catalogue, customers and historical orders. For Tudor Personal Tailor, we handled the migration from Magento 1 to Shopify.
From WooCommerce
Shopify has an official guide for WooCommerce: products and customers come in with the Store Migration app, orders and reviews with dedicated apps.
From Gomag and MerchantPro
In November 2026, Gomag and MerchantPro did not appear as sources on the LitExtension pages we checked, so we set the method at the audit.
From PrestaShop and OpenCart
PrestaShop combinations become Shopify variants, priced at the base price plus the impact on price. OpenCart URLs with parameters need a separate redirect solution.
From another platform
Shopify has migration guides for Wix, Squarespace, Etsy and Square. For other platforms and custom stores, we work out at the audit how the data is exported.
How we move you to Shopify
We migrate your store in 6 steps, from audit to launch. The Shopify store is built separately, and the domain moves to it at the end.
Audit of your current store
We start from what you have now and take an inventory of the store, so you know in advance what moves, what does not and what we rebuild on Shopify:
- Products, variants, customers and orders
- Indexed URLs and those with traffic
- Invoicing, courier and payment modules
- The theme, apps and tracking scripts
- 1.A list of what moves, what does not and what we replace it with
- 2.The 301 redirect map
- 3.The stages, timeline and cost estimate
Data mapping and the test store
We decide how categories become collections, and attributes become options, variants or metafields. We run a trial import on a Shopify test store.
Theme and shopping experience
We build or adapt an Online Store 2.0 theme and rebuild the filters, search and product pages.
Apps, integrations and legal pages
We connect invoicing, couriers and payments through Shopify apps or the API, and move your existing scripts to app embeds and web pixels. We also move the legal pages to the new store; you or your lawyer sign off their wording.
The 301 redirect map
We map the old URLs that are indexed or get traffic to the equivalent new pages, without chains, and import the redirects from a CSV file.
Final import and launch
We import products, customers and historical orders, in that order and with notifications turned off, then move the domain to Shopify. After launch we check Search Console daily for the first two weeks and provide 30 days of support.
What data moves to Shopify and what doesn't
Shopify recommends importing in this order: products, customers, historical orders, so that the data links up correctly. Products and customers come in from CSV files, and the rest through migration apps or the API.
From your current store, we bring over to Shopify:
- Products, variants and images
- Customers and their addresses
- Historical orders, with their original date
- Pages and blog
- Reviews, with dedicated apps
- Gift cards, via the REST API, on Shopify Plus
Some data has no equivalent on Shopify or cannot be imported as it is:
- Customer passwords
- The Total Spent and Total Orders fields on the customer record
- Variant metafields, which cannot come in through CSV
- Products with more than 3 options, until they are restructured
Customers do not have to create new passwords: with the current Shopify customer accounts, they sign in with their email and a 6-digit code.
Shopify's URL structure is fixed
On Shopify, products sit under /products/, collections under /collections/ and articles under /blogs/, so page URLs change when you move.
For old URLs that are indexed or get traffic, we set up 301 redirects to the equivalent new pages, without chains and kept for at least a year, as Google recommends. Tags and parameters are dealt with at the audit.
According to Google, after a move to new URLs, rankings can fluctuate for a few weeks or longer.
WooCommerce example: the /product/ base becomes /products/, with a 301 redirect.
Products, categories, pages and articles that are indexed or get traffic.
- Bulk import from a CSV file
- Up to 100000 redirects per store and 20 million on Plus (November 2026)
Some cases need a separate solution, agreed at the audit:
- Collection tag URLs cannot be redirected
- On URLs with parameters, the redirect may not work
- A redirect only takes effect when the old URL returns a 404 error
We check that the new pages are found and indexed.
- The sitemap Shopify generates automatically
- Search Console checked daily for the first two weeks
- Change of Address only if the domain changes as well
What we rebuild on Shopify
The data is imported, but the theme, modules and scripts belong to the old platform, so we rebuild them on Shopify.
We build or adapt an Online Store 2.0 theme, with sections on every page. We cover the design and the choice of theme on our Shopify web design page.
- Filters, rebuilt within the limit of 25 per store (November 2026)
- Product, collection and search pages
- Products with more than 100 variants: we check the theme and apps
SmartBill (a Romanian invoicing app), Cargus and DPD (courier companies) have no module of their own for Shopify, so invoicing and couriers connect through apps such as xConnector or through the API. The details are on our Shopify integrations in Romania page.
- 10+ local integrations delivered on Shopify: invoicing, couriers, payments, marketplaces and ERP
- 15 in-house Magento 2 modules
We move the legal pages to Shopify, and you or your lawyer sign off their wording. What to check for stores selling in Romania:
- The online withdrawal function, mandatory since 19 June 2026
- No link to the ODR platform, which closed on 20 July 2025
- Shopify points out that self-serve returns alone do not make a store compliant
Scripts in your current store do not move as they are: we move them to app embeds and web pixels. Shopify's deadlines for scripts are on our Shopify maintenance page.
- Existing analytics scripts and pixels, on web pixels
- Widgets and scripts in the theme, on app embeds
All of these are rebuilt on Shopify before the domain moves to the new store.
Know what moves before you move
Every migration starts with an audit. Before the first import, we tell you what data reaches Shopify, what we rebuild and which URLs need a redirect, along with the stages, timeline and cost estimate.
- An inventory of your data, indexed URLs and apps
- What cannot be moved and what we replace it with
- The redirect map, the stages and the estimate
Frequently asked questions
Other LEADLION Shopify services
Shopify store development
Custom themes built from scratch and custom apps via the API
View detailsShopify web design
On-brand interfaces for desktop, mobile and tablet
View detailsShopify integrations in Romania
Invoicing, couriers, payments, marketplaces and ERP
View detailsShopify maintenance and support
Per-task support or a monthly subscription
View detailsShopify online stores
All LEADLION services on Shopify
View detailsMagento 2 migration
The reverse move, from Shopify to Magento 2
View detailsRequest a migration audit
- Email: office@leadlion.ro
- Phone: (+40) 740 148 458
- Address: Strada Emanoil Porumbaru 80, 2nd floor, apt. 6,
Sector 1, Bucharest