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E-commerce agency since 2017 · Shopify Partner

Shopify web design and UI/UX

Shopify web design for new stores and redesigns: we customise a Theme Store theme to match your brand identity or create a bespoke design from scratch. We design the product page, collections, cart and checkout for mobile and for conversion, and we redesign an existing store in place, on the same Shopify store and with the same URLs.

Let's talk about your designSee the stores

Anatomy of a Shopify product page

  1. Clear path from collection to product
  2. Gallery with alt text
  3. Images for every variant
  4. Price, reviews and delivery in view
  5. Variants easy to tap on mobile
  6. Cart button visible on mobile
ShopifyPartner10+ local integrations delivered on Shopify
Process

Two approaches to Shopify web design

We choose the approach based on your catalogue, your budget and how different your store needs to look. Either way, we design for desktop, tablet and mobile.

A Theme Store theme, visually adapted

  1. Choosing the theme

    We choose it based on your catalogue, the pages you need and how it looks on mobile. A paid theme is bought once, for a single store.

  2. Customising in the editor

    We customise it in the Shopify editor to match your brand identity: sections and blocks can be added, moved and hidden without code. Anything the settings do not cover, we add in code, on a copy of the theme.

  3. Product, cart and checkout

    We lay out the product, collection and cart pages and carry your brand into checkout: logo, colours and fonts, from the Basic plan upwards.

Deliverables

the theme licensed to your store, the customised templates, the design for desktop, tablet and mobile

A bespoke design, built on your brand identity

  1. Visual direction

    Together we set the typography, colours, tone and the way your products are shown.

  2. Page mockups

    We draw mockups of the main pages (homepage, collection, product and cart) for desktop and mobile. You approve them before we move on to implementation.

  3. Building it into the theme

    We build them as new, reusable sections and blocks that your team then edits in the editor, without code.

Deliverables

the agreed visual direction, the mockups of the main pages, the sections and blocks built into the theme

What we work on in the pages that sell

A store wins or loses orders in four places: the product page, the collections, the cart and checkout, and mobile. We work on them following Shopify's guidelines and WCAG 2.2.

Product page

Everything that decides the purchase sits next to the cart button.

  • Gallery with alt text on every image
  • Clear price, variants and delivery before the cart
  • Variants and buttons of at least 24 x 24 px
Collections and filters

Shoppers reach the right product quickly, from the menu or the filters.

  • Price filters that also work without dragging (WCAG 2.2, criterion 2.5.7)
  • Price and variants visible on the product card
  • Keyboard navigation, with visible focus
Cart and checkout

Your brand carries through to checkout, on every plan from Basic upwards.

  • Logo, colours, fonts and background on checkout
  • The same style on the Thank you and Order status pages
  • The information, shipping and payment steps can only be extended on Shopify Plus
Mobile

We design and check every page on mobile, not just scale it down.

  • Text of at least 16 px and 4.5:1 contrast
  • No slideshows or videos that start on their own
  • The cart button visible on small screens too
Cart abandonment and store speed

We cover the Baymard abandonment data and the Core Web Vitals thresholds in detail on the Shopify maintenance page.

Shopify maintenance and support
Before launch

What we check before we publish the theme

  • Checks on the new theme, before publishing
  • Benchmarks: WCAG 2.2, Romanian legislation, Core Web Vitals

WCAG 2.2 AA

Accessibility

The benchmarks Shopify requires of Theme Store themes, checked on your theme.

  • Contrast of 4.5:1 for text and 3:1 for large text
  • Full keyboard navigation, with visible focus
  • Alt text on images and touch targets of 24 x 24 px
  • For an existing store: a separate audit against WCAG 2.2 AA

Legal information

Customer information

What the store shows the customer, built into the theme and checked before launch.

  • The online withdrawal function, 'retrageti-va din contract aici' ("withdraw from the contract here"), mandatory from 19 June 2026
  • The harmonised notice on the legal guarantee of at least 2 years, from 27 September 2026
  • Company details and prices, displayed as required by Law no. 365/2002 on electronic commerce
  • The SAL (alternative dispute resolution) icon from ANPC, Romania's consumer protection authority; no link to the EU ODR platform (closed since 20 July 2025)

Cookies

Consent

Non-essential cookies only start after the visitor agrees, as required by Law no. 506/2004.

  • The native Shopify banner, for visitors from the EEA
  • A published privacy policy, which the banner requires
  • For third-party cookies and pixels, a third-party banner or custom logic, where needed

Core Web Vitals

Speed

The benchmarks in Shopify's theme performance guide, applied before launch.

  • The main image without lazy loading, with fetchpriority high
  • Non-critical scripts with defer
  • Fonts hosted on the Shopify CDN
We check that these elements exist and work; your lawyer validates the legal texts.
Redesign

A Shopify redesign on the same store

Already have a Shopify store? We redesign it on the same store, not on a new one: we prepare the new theme in the theme library, next to the current one, and publish it only after the checks above.

Let's talk about your redesign
  • New theme in the libraryup to 20 themes on Basic, Grow and Advanced
  • Same URLsthe /products and /collections paths stay fixed
  • No leftover app codethe new theme does not carry over code from uninstalled apps

Shopify portfolio

Shopify stores we have worked on

We moved Tudor Personal Tailor from Magento 1 to Shopify and worked on the Cosmetology store. Each project has its own page in our portfolio.

See our Shopify projects
FAQ

Questions about Shopify web design

Can't find your question here?

Contact us

It depends on your catalogue and the pages you need, not on price: a free theme such as Horizon or Dawn, both made by Shopify, is enough when its structure covers your store. In November 2026, the Theme Store had 1374 themes, 24 of them free; paid themes cost a one-off 100-500 USD and are licensed for a single store.

Services

Other LEADLION Shopify services

Shopify store development

Custom themes from scratch, apps via the API and headless with Hydrogen

View details

Shopify migration

Moving your store to Shopify, from any platform

View details

Shopify integrations in Romania

Invoicing, couriers, payments, marketplaces and ERP

View details

Shopify maintenance and support

Per task or on a monthly subscription, after launch

View details

Shopify online stores

Everything we do on Shopify, from the theme to integrations

View details

Magento UI/UX design

The same service, for Magento 2 stores

View details
Contact

Let's talk about your store's design

Tell us which platform your store is on now, which pages you want to change and whether you are starting from a theme or from scratch. We will get back to you with questions and an estimate after our analysis.