LEADLION becomes a TikTok for Business partner in Romania.

When this article was published, in January 2021, TikTok’s numbers looked extremely promising, whatever less positive opinions you may have heard. Put simply, TikTok is here and it is determined to stay!

• 79th in the ranking of the world’s most valuable brands
• Present in more than 150 countries
• 690 million monthly active users worldwide
• Used in more than 75 languages

But what does this mean for marketing, and how can we make use of it?

TikTok Ads is a standalone communication channel, and also a substantial slice of the full marketing channel mix you should be using if your audience (demographically speaking) spends its time on TikTok.

So what does TikTok for Business mean for Romania (right now)? More than 4.3 million active users; 53% female and 47% male users; 24% of the audience aged 13-17 and 64% aged 18-34, with the rest over 35. The average time spent per user each day is more than 60 minutes (which is impressive!).

Like other content channels, TikTok in Romania has popular creators focused on humour, professional advice, culture, music, gaming, and the list goes on.

With a healthy stack of ad formats, optimisation goals and good targeting options, TikTok Ads joins the arsenal of targeted traffic sources that our veteran marketing department uses in high-performing channel mixes.