Marketing campaigns
Garana Jazz Festival
Online marketing campaigns run before, during and after the festival, with record results.
Category
Marketing campaigns
Services
Strategy, Facebook Ads, Google Ads Search and Display
About the project
The challenge
Some people love jazz, and we are among them. The festival was struggling with weak online performance: reach had stayed flat for several years, and awareness was not getting through to new audiences.
The solution
The project ran before, during and after the event itself. The implementation rested on solid research, analysing the online behaviour of the main competitors and the digital consumption habits of the target audience.
The strategy centred on a set of creative concepts, turned into personalised messages suited to the different traffic sources.
What we delivered
- Complex Facebook Ads campaigns for carefully targeted audiences
- Structured Search and Display campaigns in Google Ads
- Constant analysis and optimisation of the campaigns for optimised acquisition costs
Systems and integrations
- Facebook Ads
- Google Ads - Search and Display
The result
- The engagement rate rose by 36%
- The festival sold a record number of tickets
- Reach grew by 150%
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