Ambiance Residence
A lead generation funnel and monthly performance marketing campaigns for the residential development.
About the project
The challenge
Targeted leads were exactly what the AMBIANCE Residence development wanted from us. And our answer? We never ignore a challenge. We solve it with optimised digital solutions.
The solution
It mattered a great deal, to us and to the client alike, to set AMBIANCE Residence apart from the fierce competition in the industry, so we put into practice a strategy built on the business's well-defined USPs. We carried out in-depth research into the competition in the property market. Then we designed a lead generation funnel and planned our activities around each traffic source.
Next in line: the performance marketing stage, essential for a job well done. It was built specifically around the business's needs, and the lead generation funnel was closely analysed for the entire run of the campaigns.
What we delivered
- Competitor research
- A strategy tailored to the type of business
- Original design for the promotional materials
- Monthly lead generation campaigns: Facebook Ads, Instagram Ads and Google Ads
- Ongoing analysis and optimisation of the campaigns, for the lowest possible acquisition costs
Systems and integrations
- Facebook Ads and Instagram Ads
- Google Ads
The result
What did we achieve by the end of the project? A client who was happy with these results:
- Record number of leads
- Lead profiling
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