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Marketing campaigns

AcoperisBun

A custom strategy and monthly lead generation campaigns for a business just starting out.

Captura AcoperisBun
Category
Marketing campaigns
Services
Strategy, lead funnel, Facebook/Instagram/Google Ads

About the project

The challenge

Every business that is just starting out needs expert help and digital friends who are keen to lend a hand. When we met ACOPERIS BUN, we set out to grow their online presence.

The solution

Standing out in its industry is essential for any business, and even more so for an emerging one. With well-built business USPs in place, we developed a custom strategy. We analysed the roofing market in detail, then designed the lead generation funnel and planned our activities around each traffic source.

During the marketing stage, we made sure the lead generation funnel was analysed for the entire run of the campaigns. Here is what we did, stage by stage:

  • research into the competition in the roofing market
  • we created and applied a strategy tailored to the type of business
  • we produced promotional materials with original design, adapted to each platform
  • we developed monthly lead generation campaigns: Facebook Ads, Instagram Ads and Google Ads
  • we monitored and constantly optimised the campaigns to get the best possible acquisition cost for the client's budget

What we delivered

  • Research into the competition in the roofing market
  • A strategy tailored to the type of business
  • Promotional materials with original design, adapted to each platform
  • Monthly lead generation campaigns: Facebook Ads, Instagram Ads and Google Ads

Systems and integrations

  • Facebook Ads and Instagram Ads
  • Google Ads

The result

The results that make us a good digital friend to Acoperis Bun:

  • Record number of leads
  • Lead profiling

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