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Marketing campaigns

Made By Society

A Shopify store launched in record time, a Magento 2 PWA store and marketing campaigns in four countries.

Captura Made By Society
Category
Marketing campaigns, Magento development, Shopify development
Services
Shopify store, Magento 2 PWA, marketing campaigns
Live site
madebysociety.ro

About the project

The challenge

The challenge came with the most demanding brief of all: how do you build a fast online store, and for a brand people adore at that? All against the clock, and launched right at the start of the pandemic. Because nobody and nothing can stand in the way of wanting to buy the coolest clothes on the market. The must-haves: keep the design clean and minimalist, and never forget that users need interfaces they can navigate very easily.

On top of that, even the most nonconformist brands need a constant push through high-performing global marketing campaigns.

The solution

We are live with a Shopify online store. During the pandemic, we developed a Shopify store in record time as an interim solution ahead of the launch of the PWA store we are preparing, so that sales and the product range stayed active at all times. Fortunately, we are authorised Shopify partners, so the process was seamless.

Meanwhile, the marketing team designed and ran campaigns in four European countries to strengthen Made By Society's position in each market.

  1. We strengthened the loyalty of existing customers
  2. We built a high-performing custom funnel
  3. The marketing campaigns:
    • Facebook Ads
    • Instagram Ads
    • Criteo
    • Snapchat Ads
    • Google Ads

What we delivered

  • Shopify store developed and launched in record time
  • Magento 2 PWA interface (in progress)
  • Marketing campaigns in four European countries

Systems and integrations

  • Shopify - the live store
  • Magento 2 + REACT (PWA) - the new store
  • FAN Courier and UPS - delivery
  • The company's ERP - integration
  • Multiple store views for different countries
Captura Made By Society - 2
Captura Made By Society - 3
Captura Made By Society - 4

The result

A clean online store, developed in record time and under pressure, with extremely useful features:

  • FAN Courier integration
  • UPS integration
  • Stock interfacing between different stores
  • Advanced returns management system

The big surprise is coming soon, though! We are preparing a store with a unique design, built in REACT and connected to Magento. As for features, we have successfully implemented the following:

  1. Magento 2 PWA interface
  2. FAN Courier integration
  3. UPS integration
  4. Advanced returns management system
  5. Multiple store views for different countries
  6. Integration with the company's ERP

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Marketing

  1. We increased online sales by 100% and are still holding a top spot alongside 2 of the most profitable physical stores.
  2. We came in strong with high-performing ads in 3 competitive European markets.