Finding a solution through which, with the development of the webist, CuAnna to differentiate itself from the competitors in the fashion industry was our challenge. At the same time, segmenting audiences with the most relevant customer categories, as well as gaining a top-of-mind position in minds, added to the list of priorities.
The development has been achieved progressively, both at the development level and at the level of performance marketing.
● web development
● UI/UX design
● backend development Magento
● optimizing e-commerce streams
● integrating APIs of multiple systems
As for the marketing process, as a next step, I thought and optimized it specifically for the needs and goals of the business.
● market analysis of the competition
● the appropriate business type strategy
● building PPC campaigns
● analyzing and constantly optimizing campaigns to track an optimal acquisition cost for the customer
● acquired new customers
● market positioning as a niche entity
● increased transactions and revenues.
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